Creative Designer and Graphic Design
Consultant
About
Based in Japan, I have a deep love for art and design, and a genuine passion for visual communication. My work is rooted in layout design and grid systems spaces where I find joy in exploring structure, balance, and clarity. I hope that through each project, I can offer something thoughtful and well-considered: visuals that communicate ideas clearly, while still holding a sense of beauty and care.
Expertise
Graphic Design
Publication and Print Design
Layout Design
Grid Systems
Design Thinking
Brand Identity Design
Advertising Design System
Art Direction
Signage & Architectural Graphic Design
Branding and Website Design
HAKU was born from a simple wish to care for the people we love. We craft gentle yet effective home care products using organic and natural extracts, each carefully selected and certified to meet Japanese safety standards. Our formulas are biodegradable and our packaging recyclable, made to be safe for children, pets, and the environment we all share. In choosing HAKU, we hope you feel the care and thoughtfulness behind every drop.
Year
2022
URL
Branding and Website Design
Chiang Mai Thai Restaurant is a little corner of Thailand, just a 3-minute walk from Chūō-Rinkan Station in Yamato City. Inspired by the atmosphere of a Thai art museum, the space is filled with warm, handpicked decorations that invite you to slow down and stay a while. Our kitchen is led by a Thai chef with over 10 years of experience, who brings genuine flavours and heartfelt cooking to every dish.
Year
2025
URL
Branding Identity Design
Cadson Cafe & Bar is a little Thai street food spot open from morning to midnight. We serve local flavours, café drinks, and a relaxed bar all in one place, at any hour. Whether you stop by for breakfast or a late-night drink, we hope you feel right at home. (This is an experimental design not yet launched.)
Year
2023
Location
Tokyo, Japan
Visual Communication Design
Location
During my two years at Tokyo Designer College (2023–2025), I studied UI/UX design, visual communication, and human-centred design principles. My coursework covered typography, layout composition, colour theory, and interaction design, informed by Japan's strong tradition of precision and minimalist aesthetics. Projects ranged from branding and print to digital product interfaces.
2023-2025
Year
2023–2025
Location
Tokyo, Japan
Year
01.
Layout and Grid Design
I build visual structure through precise grid systems and layout logic. I create clarity, rhythm, and balance across magazines, books, and brand materials. Every column, margin, and baseline is intentional.
02.
Brand identity and Visual systems
I design cohesive visual identities from logos and colour systems to brand guidelines and templates. Clients include real estate groups, F&B businesses, and corporate organisations in Thailand and Japan.
03.
Print and Publication Design
From concept to print-ready files, I manage the full production workflow for books, catalogues, posters, packaging, and signage. I have hands-on experience coordinating directly with printers in both Thai and Japanese environments.
04.
Creative Direction and Campaigns
I lead projects from brief to execution, developing visual concepts for advertising campaigns, exhibitions, retail events, and spatial experiences. I bring both art direction and hands-on design production to every project.
about
Where Structure Meets Intention
studiohutto is the practice of Vanicha Srathongoil, a graphic designer and creative director based in Japan. Specialising in layout, grid systems, and visual identity, her work spans print and digital : magazines, books, brand campaigns, and spatial experiences. She leads projects from concept to execution, crafting visual systems that communicate with clarity and purpose. To her, design is a quiet tool for shaping experiences and bringing a little more beauty to everyday life.